Are you their solution? Or are you part of the problem?
Having a better understanding of what clients are looking for, what their challenges are, and how you can be of service is what can set you apart from other salespeople and marketers.
Paving the way to “yes”
How often, when you get to "yes" in a client engagement, do you ask how you got there?
The worst thing about being a salesperson
You know your customers and their problems better than anyone. But do you know what it's like to be them?
Human-centered product marketing: the key to unlocking B2B buyers’ hearts and minds
You might think of your audience as a bunch of suits in a conference room, but they're real people with real problems and goals they want to achieve. They just happen to be wearing suits.
